Reckitt Benckiser take retail media seriously

A contact at GEM has passed us the following press release which can only be taken as evidence that in the current climate Reckitts are taking retail media seriously. On the gossip side it also shows that Kate Cooper, who owns the linked in group on retail media, is still persuing retail media equally seriously.

Reckitt Benckiser are pleased to announce the appointment of GEM Associates Ltd as their media planning and buying agency for their consumer-facing Retail Media business.

GEM already has strong expertise in trade media having worked with Reckitts Benckiser for over 12 years on their pharmacy-facing media strategy. GEM have recently boosted their internal expertise by bringing on board Kate Cooper, an expert in consumer-facing retail media.

Kate has over 10 years experience working in media and marketing, the last 6 of which have been spent working in retail media in the UK and Australia. Most recently, Kate worked as Commercial Director on Boots Media and prior to that Marks & Spencer Media. In addition to building an expertise in retail, Kate has worked very closely with some of the most well known FMCG businesses in the UK including L'Oreal and Unilever. In particular, Kate has developed an expertise in digital having spent the last two years working on the commercial development of Boots.com.

Kate commented "My expertise spans both the trading and marketing elements of FMCG-retailer relations. I passionately believe in the power of consumer-facing Retail Media to deliver on both brand and trade objectives and I seek to work in a highly strategic way to deliver real value to my clients on many levels including retailer relationship development, brand development and sales activation. I am excited to be working with GEM and very much look forward to working with Reckitt Benckiser on some of the most well known brands in the UK."

For more information please contact GEM on 01932 355 399 or email Kate Cooper directly on kate@gem4media.com.