Retail media buzzing in the new economic climate

It seems that retail media (despite the silence from this blog as we reshuffle our reporters) is really buzzing. Retail Media experts (dunnhumby) have just been brought in to provide customer based insight to Macy's.

dunnhumby have run the sales of retail media for Tesco under the name dRM (dunnhumby Retail Media). It seems that the Co-Operative Group have decided to follow the same model with the launch of their new media centre in partnership with ABC media. This shows a certain amount of validation fo the dunnhumby model as well suggesting the retail media are a significant tool in the current retail economy.

At the same time we hear word that a new agency specialising in retail media are about to launch themselves onto the world stage. Named Capture they will take industry experts from a variety of sources and are expected to provide a consistent retail media mix across groups like dRM and the Media Centre. We have invited Capture to send us an article about their launch, so watch this space.