Tesco Screens partner announced

dunnhumby Retail Media has concluded its search for a new partner to produce creative content for the Tesco Screens network. dRM, which develops, manages and sells retail media for Tesco, is working with production company Great Guns to develop the next generation of content for the network.

The network is composed of plasma and LCD screens in 100 Tesco Superstores and Extras, with a footfall of 6 million shoppers every month. Content for the network is divided into 7 in-store zones including Health & Beauty, Home Ents and Beers, Wines and Spirits.

Joel Hopwood, Head of Tesco Screens for dunnhumby said “We have always been proud of the creative quality of Tesco Screens output. Our new partnership with Great Guns will build on this successful heritage and we are very excited about the future of Tesco Screens.”

Justin Cernis, Great Guns Managing Director commented "Our skill is in bringing ideas to life, no matter what size of screen or environment they appear in. We're delighted to be working on this project"

The network, which was formerly known as Tesco TV, was transferred to dunnhumby control in August 2006 and has since been reinvented as a tool to complement in-store messages and bring above-the-line campaigns to life in store.