Rufus Evison's San Francisco presentation to the eMetrics summit 2008

Rufus Evison's integrated marketing presentation to the eMetrics and marketing optimisation Summit 5th May 2008.

Some comments on the presentation may add more insight into what was actually said:

Gary Angel, Semphonics talks about the culture gap between marketing as an art and marketing as a science.

Dave Rohrer, Florida State university tries to sumarise the content in as few words as possible.

Mel Carson, Microsoft/Brand Republic provides the best feel for what was actually said.