A guide to Digital Media in Retail to be written by netimperative

The Imperative Group in the UK have announced that they will research and write on behalf of POPAIdigital the introductory publication entitled “A guide to Digital Media in Retail” which will offer a step by step up-to-date overview of the UK digital media industry in the retail sector. Written for financiers, providers, customers, end users and new entrants, the publication will comprise of a mix of grounded theory, best practice, practical guidance and market developments.

http://www.imperativegroup.com/news.html