Retail Media Informational : QR Codes

A QR code is effectively a two dimensional bar code. It can be used to encode virtually anything, though the more you encode the larger the picture you end up with. The code pictured here is an encoding of a URL for a fairly frivolous blog. Any mobile phone running the relevant software can decode a QR code. Those with the ability to browse the web can then automatically take you to an encoded URL.

In Japan, QR codes are now moving to FP codes (Fine Picture codes). These are undetectable visually and can therefore be embedded without compromising the look of something.

There is also audio QR coding being developed by NTT which enables phones to capture data embedded in music.

Fujitsu have also developed the UBWALL display. This shows personalised information such as recommended restaurants, product offers or shop guides when an enabled phone is held up to the interactive screen. In affect it offers and instant one-to-one customised video ad experience. QR codes can also be useful for allowing access to detailed product information without using up too much shelf space in a retail environment.

Rufus Evison