Retail Media Stars?

Retail Media Stars

This Blog is, at least in part, intended to look at who is whom in Retail Media. There is an ulterior motive to this as we are starting an off-line group similar to TEN for Electronic and Retail Media (ERM). To this end, and in keeping with the philosophy of finding out the facts before acting, some research is required to understand who the major players are in retail media. This information will be published though this blog. Further down the line there may be some attempt to impose on those who are showcased to come as guests or speakers at ERM. Even if this is not successful comments and suggestions are invited as to who else deserves a mention. At this point comments and suggestions are also welcomed to suggest who would appreciate an invite and who would add to the innovation of these types of media.

The initial (very short) list of people and companies to showcase consists of:

Jim Taylor (More a general Media Guru but with a passion for innovation that gains him a place in any definition of Retail Media.
Ivan Pope (Snipperoo, is this a possible root to a new form of electronic medium)
Graham Thomas (Dunnhumby targeting and evaluation in retail media)
ClickStream Technologies (Creating Space and targeting in the long tail)
Jeremy Caplin (details to follow)
David Stam (details to follow)
Aidan Bocci managing director of strategy consultancy Commercial Advantage
Simon Bolton, chief executive of JWT London
Peter Knowland, client services director and head of new business at advertising agency Abbott Mead Vickers BBDO
Matt Lee (details to follow)


People and companies of which the retail media group and ERM have personal experience have been specifically included above others who might be more deserving as details of their innovations can be related with certainty. If you know of others who should be here, please post a comment or send an email to Rufus Evison, preferably along with either an introduction or some sort of first hand experience.

Longer term we are seeking a better understanding of customer loyalty in all its forms and how it interacts with all the different retail media. As always we need to understand the facts behind this and going straight to the source is a good way of finding out. If you are someone who knows or are interested in finding out then let us know and you will be included in future ERM meeting invitations. Equally if you are interested in sponsoring one or more of the meetings get in touch. Sponsorship allows a company to reach a fairly select group and ply them with alcohol.